Small bag
Whole bean by default, ground to your machine on request.
$10.25

Eight roasts brewed fresh every day and ground in house, so you get the true flavor of the bean. Reserve a bag and pick it up at the counter.
The ordering page sells beans whole and says, in the shop's own words, to call the store if you would like them ground. That is a phone call during a morning rush, taken by whoever is nearest the register, for a bag of coffee.
A grind selector is one dropdown. It takes the call out of the shop and puts the answer on the label.

No shipping, no packing, nothing extra for the staff to do at the end of a shift.
Whole bean by default, ground to your machine on request.
$10.25
The one regulars buy. Same roast, more of it.
$12.25
Freshly ground so you get the true flavor of every bean, which is the line already on the shop's own site and worth keeping.
Brewed distinctly different every morning. Nowhere online currently says which eight.
The apparel run in the proposal sits in the same cart as the beans, so one checkout covers both.